Working with City University

Working with City University

Alex Barton  Posted by Alex Barton, Dec 9th 2013, 17:30

We've been working closely with City University and their City Starters programme and we've been lucky enough to be a part of a number of brilliant events including Founders Thursday and their Startup Fest.

Here's a quick video to give you a quick idea of what Ben and his team are up to:

We can't wait for the second round of CitySpark – "a business design and doing competition that helps City students and recent alumni to develop a business idea, test it out with potential customers and then make it happen!".

I've been part of a lot of business events and competitions and what stood CitySpark apart was the students being asked to come up with a problem rather than an idea.

This tiny change makes a real difference. In business competitions, people tend to be asked to come up with an idea, often leading to an internal thought process.

By looking for a problem, it requires research and clarification from external sources resulting in a much stronger foundation to build a business on.

This is an approach we're going to use in our future events and programmes.