We've been working closely with City University and their City Starters programme and we've been lucky enough to be a part of a number of brilliant events including Founders Thursday and their Startup Fest.
Here's a quick video to give you a quick idea of what Ben and his team are up to:
We can't wait for the second round of CitySpark – "a business design and doing competition that helps City students and recent alumni to develop a business idea, test it out with potential customers and then make it happen!".
I've been part of a lot of business events and competitions and what stood CitySpark apart was the students being asked to come up with a problem rather than an idea.
This tiny change makes a real difference. In business competitions, people tend to be asked to come up with an idea, often leading to an internal thought process.
By looking for a problem, it requires research and clarification from external sources resulting in a much stronger foundation to build a business on.
This is an approach we're going to use in our future events and programmes.